Course curriculum

    1. What to Expect

    2. A brief Introduction to TS ACADEMY

    3. Learning Outcomes

    1. The importance of market research and audience knowledge

    2. Primary and Secondary Research

    1. Competitor & Trend Analysis

    2. Trend Analysis Methods

    1. Defining Target Audiences Using Data

    2. Segmentation Techniques

    1. Creating Customer Personas

    2. Persona components

    3. Buyer Persona - Amaka

    4. Example Persona

    1. How Customer Personas Influences Strategy

About this course

  • $10.76
  • 17 lessons
  • 1 hour of video content

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