The B2B Strategy I Sold for $15,000 (Real Life Case Study)

Learn to build data-driven marketing campaigns for B2B and B2C with a real-life case study and practicable application that you can begin to use immediately.

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Course curriculum

1. What to Expect
2. A brief introduction to TS ACADEMY
3. LEARNING OUTCOMES
1. Presentation Flow
1. Business Overview
2. Business Objectives
3. Business Goals
4. Key Tactics
1. B2B Objectives
1. Our Key Targets
1. Startup: Buyer Persona - Jane Crenshaw
2. Startup: Buyer Persona - Ben Schuurman
1. Scale-Up - Buyer Persona - Azmir
2. Scale-Up - Buyer Persona - David Nguyen
1. Corporate: Buyer Persona - Sarah Johnson
2. Corporate: Buyer Persona - Teresa Haffcroft
1. B2B Funnel
2. B2B Marketing Overview
1. Promoted Content
2. Website Optimization
3. SEO Optimization
4. The brand Glossary & Blog
1. LinkedIn - Content Calendar
2. LinkedIn - Ads
3. LinkedIn - Ads - Sponsored Content
4. LinkedIn Creative
5. Google Ads
6. Programmatic Ads
7. Meta Retargeting Ads
8. Meta Retargeting Flow
9. Webinars & Virtual Events
10. Event Types
11. Events - Dependencies
12. Sample Event
13. Events - Process
14. Microsoft Bing Ads
15. Email Campaigns
1. Analytic Tools
2. CRM Integrations & Utilization
3. Other Automation
4. Feedback & Implementation
1. B2B PR
2. Events
3. Thought Leadership
4. Founder-led Marketing
5. Case Studies & Testimonials
1. B2C Objectives
1. Buyer Persona - Abias Kamathi
2. Buyer Persona - Fisayo Falana
3. Buyer Persona - Edidiong Ekong
1. B2C Funnel
2. B2C Marketing Overview
1. Social Media Marketing
2. Social Media Marketing - Priorities
3. Content Pillars
1. Content Marketing
2. Influencer Marketing
1. Targeted Ads
2. Email Campaigns
3. Partnership & Collaboration
4. Collaboration - A Case Study
5. Custom Audience
6. Community Engagement
7. Product Push - BNPL
8. Product Push - BNPL Bundles
9. Product Push - BNPL - Sample Ads
10. Product Push - Cash Loans
11. Product Push - BNPL - Sample Ads
1. Retargeting Ads
2. A/B Testing
3. Analytic Tools
4. Virtual Events
5. Virtual Events - Process
6. Roundtable
1. PR Campaign
2. Testimonial
3. Blog Pieces
4. Partnerships & Events
1. B2B Metrics
2. B2C
1. Assessment
2. What Next

About this course

$32.63
82 lessons
0 hours of video content

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The B2B Strategy I Sold for $15,000 (Real Life Case Study)

Course curriculum

Overview

Marketing Strategy July 2024

Business Overview

B2B

Our Targets

Startup

Scale-Up

Corporate

B2B

Brand & Product Awareness

Lead Generation

Data Collection

Brand Positioniong

B2C Overview

Buyer Persona

B2C

Brand & Product Awareness

Brand & Product Awareness

Product Adoption

Product Engagement

Brand Positioning

Key Metrics

Course Wrap-Up: Create Your B2B or B2C Strategy

About this course

Discover your potential, starting today